The UK's leading luxury bookmaker

About Us

Star Sports offers a fully interactive betting experience via mobile, tablet, App and desktop at starsports.bet

Founded and owned by Ben Keith, Star Sports is the UK’s leading luxury bookmaker, originally launched as Star Racing in 1999. Star Sports Bet now offers a fully interactive betting experience via mobile, tablet, App and desktop at starsports.bet The Star Sports app can be downloaded via the App Store and Google Play – just search for STARSPORTS.

Star Sports also provides its own telephone betting service and has betting shops around the UK – including in London’s Mayfair, 36 Curzon St, London W1J 7TX.

Star Sports is the UK’s leading luxury bookmaker and has prominent racecourse betting pitches, including at the headline events of the year: the Cheltenham Festival, Epsom’s Derby meeting, Royal Ascot and Glorious Goodwood. Star Sports is also the current sponsor of the English Greyhound Derby held annually at Towcester Racecourse as well as being regular race sponsors of UK horse racing events including the Brighton Festival and the National Spirit Hurdle at Fontwell Park.

Star Sports also provides a popular content and news site at starsportsbet.co.uk with daily offers, video interviews and blogs from its brand ambassador jockeys and football – with Harry Skelton, Davy Russell & Alex Crook to name just a few.

This unique blend of historical luxury branding, top of the range content and a cutting-edge attitude towards promotion and affiliate marketing makes Star Sports one of the most exciting UK licensed brands to promote. To get started as an affiliate now, click here.